UTM Generator

Build Smart Tracking Links That Power Better Analytics

If you're running campaigns across different platforms, you need to know what's driving results. Our UTM Generator makes it easy to build clean, custom URLs with UTM parameters like source, medium, campaign, term, and content. These URLs plug directly into Google Analytics, helping you track where your traffic is really coming from.

Marketers, agencies, and growth teams use this tool to eliminate guesswork. By tagging links shared on social media, newsletters, blogs, and ads, you're not just launching campaigns—you're measuring them. And for even cleaner output, pair it with our URL Encoder to make your links 100% safe for browsers and emails.

What is a UTM Code?

A UTM (Urchin Tracking Module) code is a set of tags added to a URL to track traffic from different sources in analytics tools. It typically includes five parameters: utm_source, utm_medium, utm_campaign, utm_term, and utm_content. You can build these manually or automate the process using this free UTM link builder.

Key Features of Our UTM Builder

• ✅ Simple Input Fields: Add source, medium, campaign, keyword, and content
• 🔧 Auto-formatting: Converts parameters to lowercase and encodes them automatically
• 📊 Analytics-Ready: Output integrates directly with Google Analytics and GA4
• 🔗 Live Preview: See the full UTM-tagged URL in real-time
• 💡 Pre-filled Options: Choose from common platforms like Facebook, LinkedIn, Twitter, etc.

Common Use Cases for UTM Tracking

• Social Media Campaigns: Track individual posts using unique UTM tags
• Email Marketing: Identify which newsletter links drive the most engagement
• PPC Advertising: Separate traffic sources like Google Ads, LinkedIn Ads, or Meta campaigns
• Influencer Tracking: Provide personalized URLs to each partner
• Content Marketing: Compare traffic across blog CTAs and sidebar buttons

Complementary Tools for Clean URLs

After generating your UTM links, you may want to shorten them using a link shortener or clean up messy inputs with our Remove HTML Tags tool. For more formatting options, pair this with URL Encoder or validate parameters using URL Extractor if managing bulk lists.

What is a UTM code used for?

UTM codes are added to URLs to track the effectiveness of marketing campaigns across traffic sources. They allow you to analyze how visitors arrive at your website using tools like Google Analytics.

How do I generate a UTM link?

Enter your base URL, fill in UTM parameters like source, medium, and campaign, and the tool will instantly create a tagged URL. Use the copy function to share or paste it into your ads or emails.

Is this UTM generator compatible with Google Analytics 4?

Yes. The parameters you generate here work with both Universal Analytics and GA4. For enhanced tracking, ensure the base URL is tagged correctly and matches your campaign goals.

Do I need to encode UTM parameters?

The tool takes care of encoding for you. If you want to double-check or clean up URLs manually, you can use our URL Encoder.

Can I use spaces or special characters in UTM fields?

We recommend using hyphens or underscores instead of spaces. The tool will automatically encode unsupported characters to maintain link integrity.

Can I shorten UTM URLs?

Absolutely. Once you generate your UTM-tagged link, you can use a shortener or pass it through our Text to Unicode converter to create a share-safe version for social media.

Are these UTM codes visible to users?

Yes, they appear in the browser's address bar. They don't affect usability but provide transparency, especially for users familiar with digital marketing tools.

Is this tool free?

Yes. This UTM Generator is 100% free, browser-based, and requires no sign-up. You can use it for unlimited campaigns and links.